Facebook Ads Learning Phase (Explained)
If you are running conversion campaigns on Facebook ads and want to understand what the learning phase is and how it impacts …
**Dominando o Tráfego Pago: Guia Completo para Iniciantes**
Nos dias de hoje, o tráfego pago se estabeleceu como uma das ferramentas mais poderosas para impulsionar o crescimento online. Seja você um empreendedor digital, uma pequena empresa ou até mesmo uma grande corporação, compreender e utilizar eficientemente o tráfego pago pode ser a chave para o sucesso nos negócios online. Neste artigo, vamos explorar o mundo do tráfego pago: como começar, as plataformas disponíveis, estratégias eficazes, boas práticas e muito mais.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Como Iniciar no Tráfego Pago**
Antes de mergulhar de cabeça no tráfego pago, é crucial entender seus objetivos e público-alvo. Você quer aumentar as vendas de um produto específico? Aumentar o reconhecimento da marca? Gerar leads? Entender esses objetivos ajudará a moldar sua estratégia de tráfego pago.
A seguir, estão os passos essenciais para iniciar no tráfego pago:
1. **Defina seus objetivos**
: Determine o que você deseja alcançar com o tráfego pago. Isso ajudará a direcionar suas campanhas e mensuração de resultados.
2. **Conheça o seu público**
: Entenda quem é o seu público-alvo, seus interesses, necessidades e comportamentos online. Isso permitirá que você crie anúncios mais relevantes e direcionados.
3. **Escolha as plataformas de anúncios**
: Existem várias plataformas de anúncios disponíveis, cada uma com seus próprios recursos e público-alvo. As principais incluem:
– **Google Ads**: Ideal para anúncios de pesquisa, display, vídeo e shopping.
– **Facebook Ads**: Ótimo para alcançar públicos segmentados com base em interesses, demografia e comportamento.
– **Instagram Ads**: Integrado ao Facebook Ads, é eficaz para anúncios visuais e interativos.
– **LinkedIn Ads**: Voltado para B2B, é excelente para alcançar profissionais e empresas.
– **Twitter Ads**: Útil para promover tendências, tweets promovidos e campanhas específicas.
– **Microsoft Advertising**: Alternativa ao Google Ads, atinge usuários do Bing e da rede de parceiros da Microsoft.
4. **Crie suas campanhas**:
Desenvolva anúncios relevantes e atraentes, utilizando imagens, texto e segmentação adequados ao seu público-alvo e objetivos.
5. **Monitore e otimize**
: Acompanhe o desempenho de suas campanhas regularmente e faça ajustes conforme necessário para maximizar o retorno sobre o investimento (ROI).
**Estratégias de Tráfego Pago**
Existem várias estratégias que você pode implementar para maximizar o sucesso de suas campanhas de tráfego pago. Algumas das mais eficazes incluem:
1. **Remarketing**:
Segmentar usuários que já interagiram com seu site ou produto, aumentando as chances de conversão.
2. **Segmentação por interesse**
: Direcionar anúncios com base nos interesses e comportamentos do seu público-alvo para aumentar a relevância.
3. **Anúncios de vídeo**:
Utilizar anúncios em vídeo para contar histórias envolventes e aumentar o engajamento do público.
4. **Campanhas sazonais**
: Aproveitar eventos sazonais ou datas comemorativas para lançar campanhas temáticas e atrair a atenção do público.
5. **Testes A/B**:
Experimentar diferentes variações de anúncios, como títulos, imagens e chamadas para ação, para identificar o que funciona melhor.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Boas Práticas de Tráfego Pago**
Para garantir o sucesso de suas campanhas de tráfego pago, é importante seguir algumas boas práticas:
1. **Segmentação precisa**
: Segmentar seu público-alvo com precisão para garantir que seus anúncios sejam exibidos para as pessoas certas.
2. **Design atraente**:
Criar anúncios visualmente atraentes e profissionais que se destaquem no feed do usuário.
3. **Mensuração de resultados**:
Utilizar ferramentas de análise para monitorar o desempenho de suas campanhas e ajustar sua estratégia conforme necessário.
4. **Teste contínuo**:
Realizar testes A/B regularmente para otimizar o desempenho de seus anúncios e maximizar o ROI.
5. **Orçamento adequado**:
Definir um orçamento realista e distribuí-lo de forma eficiente entre as diferentes plataformas e campanhas.
**Conclusão**
O tráfego pago é uma ferramenta poderosa para impulsionar o crescimento e o sucesso dos negócios online. Ao entender como iniciar, escolher as plataformas certas, implementar estratégias eficazes e seguir boas práticas, você pode aproveitar ao máximo o potencial do tráfego pago para alcançar seus objetivos de marketing e negócios. Experimente diferentes abordagens, analise os resultados e ajuste sua estratégia conforme necessário para alcançar o sucesso contínuo no mundo do marketing digital.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
TAGS
Facebook Ads Learning Phase (Explained)
tráfego pago
curso tráfego pago
renda extra
kiwify
hotmart
afiliado
marketing digital
google ads
facebook ads
👋 We are launching our first Facebook Ads Course for E-comm Advertisers! Join our waitlist for early access here https://marketandhustle.com/hyper-growth-ads-early-access/
Hi I'm launching my jewelry brand and i want to run ads, should I run ads for engagement and traffic first to build up followers and enough data and then retarget those customers are set the end goal for conversions ?
How many campaigns will you put in one ad account?
Why is that I only found your channel only now, I like how you present everything, it's clear and short and I also like the visuals you use. Thank you… I wish you would give us certificates if we finish watching all your videos hahaha
For a couple of months i was running Campaigns for conversions and never went through this bloody Learning Phase, it goes either Active (converting nicely) or Rejected. However lately, i launched some more on another Ad account but every single new Ad set starts with the learning phase and is so slow to convert, hardly 3 purchase per day, i usualy start my ad for $20 a day,
Do you think i should increase my budget or start new adset with a bigger budget.. or just wait? sorry but i really don't know what to do!
Grrr i hate this learning phase!
SUPER teaching really appreciates it. God bless you. The way you talk is gonna help million of people to get their goal. Thanks again
I’m not being charged on the learning phase, which means my ads is not being shown to people.
I am new to FB. I don’t see any ads populating my FB page. If someone has a car detail business running a special I suppose I wont see the ad. Suppose they want people to read their ad then think to themself hey, I should think about getting my car detailed. This business is totally near me I should give them a call. But NO! It seems FB ads are ONLY GOOD for someone already thinking of getting their car detailed and searching “car detailer” That is a VERY POOR METHOD OF ADVERTISING. That’s more like a phone book listing than it is an advertisement. This type of advertising doesn’t plant a seed in anyone’s thoughts because nobody sees the ad that doesn’t already have an interest. So, I have to search “car detailer” first before I see their ad? That’s just ridiculous. That defeats the purpose of an ad. I would expect all ads to appear to everyone like a newspaper ad will do. I mean seriously. What’s up?
Great information. Thank you for sharing this! I would like to see more more video about Facebook ads detailed targeting interest strategy also.
hi i want to ask the question, if we use an optimization event before purchase in funnel like initiates checkout to get out of learning phase. and we get out of learning phase after that if we need our optimization event of purchase again. then we have to pass through that laearning phase gain?
Really thankful for the great info…!! I wanted help regarding the ad budget, what should be the ad budget for the conversion campaign. I am running conversion ads, spent around INR1000, with 33 clicks and no conversion.. How should I proceed further..!.. Its been a day running ads..
I did just what he's saying here. After getting 30 conversions in 2 weeks, i paused my adset and tried to reset, but things wouldn't kick off. Now i'm 2 weeks in and haven't gotten back to my performance level at all . . . 0 leads. But this video makes lots of sense. Will follow through and re-launch 1 Ad-set at a time and get the learning phase completed first. 1 idea i think also works is running 1 traffic campaign and optimize for (Landing Page views). Will that work?
Thank you for the knowledge.
Pls confirm If i optimize for add to cart, still can i get conversion or purchases sir ?
VALUE 🏆💯
Hi. Please help. I can't see the "Learning" on my Delivery column it's always been "Active" for 5 days. When does it start appearing on the column? Seems not happening. 😭
I'm currently running a traffic campaign and it is in this learning phase with Landing Page View results. Do you know why this is? Also, would a Reach campaign be smarter for a Pixel that is only 7 days old, but has around 3k events in that time period?
How would that many conversions be possible for a service business. if running 1-2 campaigns with multiple ad sets it would be impossible to get that many leads in a 7 day span. If im missing something or any insight you can give that would be great!
Thank you, this was very informative. Subscribed 🙂 The answer to the question at the end, I believe is 50 conversions.
Hi My conversion campaign has been running for 3 days, today is the fourth day and I noticed a steep decline in traffic. I then received a notification from facebook suggesting I combine my Ad sets into 1 which I did. Now it shows "Learning" phase. Delivery has been minimal and no traffic has been coming to my website. I tried creating 2 more conversion campaigns but they have been in Review all day. It has never taken this long to review my campaigns. Please help
Thank you for this great content, learned a lot. Btw I have a question. I have a list of LAL audiences of around 2k and I know the demographic is females over 30 in the US. I have a limited budget of around 200 dollars.
Should I just set up a single adset with a dynamic ad based on the LAL audiences and demographics and target a single-core interest, then scale it once it exits the learning phase? or should I go for multiple adsets with CBO?
There is more valuable insights in this video than most 997 courses
How time gonna take learning phase ??
I am experiencing the learning phase when I use the traffic objective.
Hi, i get sales on my website from different channel. So is that the fb ad sets only capture the sales from the ad set it self regardless u had more then 100 sales in our website?
I've set my Ad campaign to clicks, yet it is still stuck in learning phase. any clues? I've duplicated the ad set and disabled the old one. still no go.