Google Ads Keywords Research
Google Ads is built on search so for SUCCESS you need to complete your Google Ads Keyword Research correctly. STOP …
**Dominando o Tráfego Pago: Guia Completo para Iniciantes**
Nos dias de hoje, o tráfego pago se estabeleceu como uma das ferramentas mais poderosas para impulsionar o crescimento online. Seja você um empreendedor digital, uma pequena empresa ou até mesmo uma grande corporação, compreender e utilizar eficientemente o tráfego pago pode ser a chave para o sucesso nos negócios online. Neste artigo, vamos explorar o mundo do tráfego pago: como começar, as plataformas disponíveis, estratégias eficazes, boas práticas e muito mais.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Como Iniciar no Tráfego Pago**
Antes de mergulhar de cabeça no tráfego pago, é crucial entender seus objetivos e público-alvo. Você quer aumentar as vendas de um produto específico? Aumentar o reconhecimento da marca? Gerar leads? Entender esses objetivos ajudará a moldar sua estratégia de tráfego pago.
A seguir, estão os passos essenciais para iniciar no tráfego pago:
1. **Defina seus objetivos**
: Determine o que você deseja alcançar com o tráfego pago. Isso ajudará a direcionar suas campanhas e mensuração de resultados.
2. **Conheça o seu público**
: Entenda quem é o seu público-alvo, seus interesses, necessidades e comportamentos online. Isso permitirá que você crie anúncios mais relevantes e direcionados.
3. **Escolha as plataformas de anúncios**
: Existem várias plataformas de anúncios disponíveis, cada uma com seus próprios recursos e público-alvo. As principais incluem:
– **Google Ads**: Ideal para anúncios de pesquisa, display, vídeo e shopping.
– **Facebook Ads**: Ótimo para alcançar públicos segmentados com base em interesses, demografia e comportamento.
– **Instagram Ads**: Integrado ao Facebook Ads, é eficaz para anúncios visuais e interativos.
– **LinkedIn Ads**: Voltado para B2B, é excelente para alcançar profissionais e empresas.
– **Twitter Ads**: Útil para promover tendências, tweets promovidos e campanhas específicas.
– **Microsoft Advertising**: Alternativa ao Google Ads, atinge usuários do Bing e da rede de parceiros da Microsoft.
4. **Crie suas campanhas**:
Desenvolva anúncios relevantes e atraentes, utilizando imagens, texto e segmentação adequados ao seu público-alvo e objetivos.
5. **Monitore e otimize**
: Acompanhe o desempenho de suas campanhas regularmente e faça ajustes conforme necessário para maximizar o retorno sobre o investimento (ROI).
**Estratégias de Tráfego Pago**
Existem várias estratégias que você pode implementar para maximizar o sucesso de suas campanhas de tráfego pago. Algumas das mais eficazes incluem:
1. **Remarketing**:
Segmentar usuários que já interagiram com seu site ou produto, aumentando as chances de conversão.
2. **Segmentação por interesse**
: Direcionar anúncios com base nos interesses e comportamentos do seu público-alvo para aumentar a relevância.
3. **Anúncios de vídeo**:
Utilizar anúncios em vídeo para contar histórias envolventes e aumentar o engajamento do público.
4. **Campanhas sazonais**
: Aproveitar eventos sazonais ou datas comemorativas para lançar campanhas temáticas e atrair a atenção do público.
5. **Testes A/B**:
Experimentar diferentes variações de anúncios, como títulos, imagens e chamadas para ação, para identificar o que funciona melhor.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Boas Práticas de Tráfego Pago**
Para garantir o sucesso de suas campanhas de tráfego pago, é importante seguir algumas boas práticas:
1. **Segmentação precisa**
: Segmentar seu público-alvo com precisão para garantir que seus anúncios sejam exibidos para as pessoas certas.
2. **Design atraente**:
Criar anúncios visualmente atraentes e profissionais que se destaquem no feed do usuário.
3. **Mensuração de resultados**:
Utilizar ferramentas de análise para monitorar o desempenho de suas campanhas e ajustar sua estratégia conforme necessário.
4. **Teste contínuo**:
Realizar testes A/B regularmente para otimizar o desempenho de seus anúncios e maximizar o ROI.
5. **Orçamento adequado**:
Definir um orçamento realista e distribuí-lo de forma eficiente entre as diferentes plataformas e campanhas.
**Conclusão**
O tráfego pago é uma ferramenta poderosa para impulsionar o crescimento e o sucesso dos negócios online. Ao entender como iniciar, escolher as plataformas certas, implementar estratégias eficazes e seguir boas práticas, você pode aproveitar ao máximo o potencial do tráfego pago para alcançar seus objetivos de marketing e negócios. Experimente diferentes abordagens, analise os resultados e ajuste sua estratégia conforme necessário para alcançar o sucesso contínuo no mundo do marketing digital.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
TAGS
Google Ads Keywords Research
tráfego pago
curso tráfego pago
renda extra
kiwify
hotmart
afiliado
marketing digital
google ads
facebook ads
👉 STOP wasting money with Google Ads & learn how to optimise your Google Ads campaign CORRECTLY with my FREE Google Ads Optimisation Checklist: https://www.definedigitalacademy.com/google-ads-checklist
concise information
thank you!
thanks aaron
Very good
Didn't find the checklist.. Took my data but in return nothing. Bad impression! Unsubscribed
terrible
🎯 Key Takeaways for quick navigation:
00:00 🌐 Importance of Proper Keyword Research in Google Ads
– Discusses the critical role of keyword research in Google Ads success.
– Emphasizes recent changes in match types, increasing the importance of updated keyword research methods.
02:03 🎯 Overview of Keyword Match Types
– Explains the three match types: broad match, phrase match, and exact match.
– Illustrates with examples how each match type functions in Google Ads.
– Points out that exact match keywords may operate more loosely than expected.
04:12 📝 Step-by-Step Keyword Research Process
– Guides through the process of keyword research using Google's Keyword Planner.
– Highlights the importance of selecting relevant keywords and analyzing search volumes and competition.
– Advises using historical data as a guide, not a definitive forecast.
08:15 🗂️ Structuring Keywords and Ad Groups
– Explains the importance of categorizing keywords into ad groups for targeted ad copies and landing pages.
– Demonstrates how to organize keywords into different themes and ad groups.
– Recommends a simplified campaign structure in response to recent match type changes.
11:57 🚀 Finalizing Campaign Structure and Optimization
– Discusses assigning specific URLs to different keyword themes.
– Suggests a new, efficient campaign structure.
– Offers a Google Ads optimization checklist and additional resources for setting up campaigns.
Made with HARPA AI
broad, phrase and exact…exactly the same as Amazon FBA…broad on Amazon is a waste of money
nice 👍
Every time i watch one of your videos on google ads videos google changes their shit and its different. I cant see where to create a plan and add the keywords. My layout is different.
really valuable advice
Beyond competition.
Google adwords are the worse
great video
If we have an ongoing ad campaign. And have to look for new keywords to add. Do we follow the same? Can you make a video of the same? I'm new here. Or is there any video made on this already. Thank you
Great video – but only thing missing for beginners is showing how to get to google keywords.. 🙂
Great video! Really helpful, as are most of your videos! One question though when it comes to the URLS. – For the 1BV AD Group, 1 Bedroom Villa Bali keyword, the URL refers to the Seminyak page. Doesn't it matter that the URL isn't for 1 Bedroom Villa Bali in terms of landing page relevance? Or is it because the Bali landing page would be targeted dynamically?
So how do we compete with competetors on the same keywords with a larger CPC? Just getting a higer CPC and- or longtail keywords?
My results look nothing like this. "Avg. monthly searches" is not specific, I just see a range with no graph. I even put in the exact keywords and website from this video and almost everything is blank under each column. Anyone else have this issue?
Thanks for your videos, just starting freelancing journey!
One question Aaron, it would be one campaign per product? Or one general campaign and then one ad group per product? Thanks
Hi Aaron, do you have any advanced course?
love it!
how much daily budget is required for this setup? in USD
Right to the point this was 🔥🔥🔥content
How do you get around google’s restrictions on certain keyword groups? I own an ultrasound clinic and every word dealing with that seems to be blocked due to abortion. It’s so frustrating!
This was incredible!
Thank you for the very informative video, may I ask a question? I have a pest control company, we specialize in rodent control, we service residential and Restaurant clients, each one is different, do I create a landing page for each one and run it on the same campaign with 2 different ad groups. Also do I creat a stand alone landing page and if so, do I create a separate url for each or make a landing page that’s on my website? Thank you for your time!
Unfortunately, after just six months, this video doesn't exactly mimic the current Google Ads interface. It's very kludgy trying to tie this video's navigation to what is actually available in Google Ads in May 2023.
Hello everyone, here is another video about Google Ads Landing page tips. I am sure that you guys will get some interesting info from this video: https://www.youtube.com/watch?v=RhHd8Fpmqj4
Everything is clear. Brief and clear. No water. Thank you)
You explain it very well!
Very good video and very well described. Keep up the good work and thanks for education!
Why wouldn't you want to add your competitors names? It seems like you would want to pop up if someone is searching your competition.
Not helpful for beginners, I still don't know how to access the keyword planner
I know that in the end conversions is all that really matters but what should I be looking for specifically? What makes a successful campaign?
Aaron, do you have a video on how to leverage the google ads planner for YouTube Seo optimization? Are the two related?
Great video
On my side, the CSV files is missing a lot of information and columns are not set in that order either (and often empty of data)
Super helpful video!! Do you give classes? I want to understand the checklist 🙂
Thank you for this video. Time Stamp 2.24 "keyword match type" how di I get there? I have followed few other video's like yours but how to get to Google Keywaord planner is NOT well explained? However there were two video's which showed me the setup, for which (1) I need to have a web site (2) you need a credit card and so on. I do not have such money. Since I am in the learning curve my aim is to get used to Google Keyplanner. Please advise.
Great video but the accent is giving me a headache. I was wondering for a good 2 mins what a “Fries Match” was supposed to be
Because google takes more liberty with matches, do you lean on your negative list a little more and try to build that to be as big as possible?
Hi, I'm trying to set up my search campaign using Target ROAS. While doing it, I realized that the suggested tROAS is 17000%. I thought it was a bug, but when checking the conversions and their values I noticed that my website was sending the values to google without putting the commas in the right places. For example, a conversion worth €29.00 was marked in Google Ads as €2,900.00, so multiplied by 100.
So, taking into account that my daily budget is €30, with those conv. Values the tROAS is obviously skyrocketing.
My question is, could I leverage this error and use it to my advantage?
Thanks
Great video ! Does this mean that now we don't need to use alot of keywords? I used to have about 30 per ad group. Here in this example I saw you only used about 5 – 10 keywords per campaign