The SMU Center of Marketing Excellence invited JP Kuehlwein to deliver a talk on ”How To Elevate A Brand – Particularly in a time of crisis!” as part of the LVMH-SMU Luxury Research Initiative. This talk is based on the research, modeling and hands-on brand strategy guidance JP and Wolf Schaefer have developed over the…
Valor: (as of – Details) PMBOK(R) Guide is the go-to resource for project management practitioners. The project management profession has significantly evolved due to emerging technology, new approaches and rapid market changes. Reflecting this evolution, The Standard for Project Management enumerates 12 principles of project management and the PMBOK(R) Guide – Seventh Edition is structured…
Valor: (as of – Details) PMBOK(R) Guide is the go-to resource for project management practitioners. The project management profession has significantly evolved due to emerging technology, new approaches and rapid market changes. Reflecting this evolution, The Standard for Project Management enumerates 12 principles of project management and the PMBOK(R) Guide – Seventh Edition is structured…