'Harnessing A Crisis To Elevate A Brand' – JP Kuehlwein, LVMH-Singapore Management University talk
The SMU Center of Marketing Excellence invited JP Kuehlwein to deliver a talk on ”How To Elevate A Brand – Particularly in a time of crisis!” as part of the LVMH-SMU Luxury Research Initiative. This talk is based on the research, modeling and hands-on brand strategy guidance JP and Wolf Schaefer have developed over the…