The BEST Google Ads Bidding Strategy (EASY!)
In this video I walk you through the Google ads bidding strategy options and which one I would recommend you use. Using the …
**Dominando o Tráfego Pago: Guia Completo para Iniciantes**
Nos dias de hoje, o tráfego pago se estabeleceu como uma das ferramentas mais poderosas para impulsionar o crescimento online. Seja você um empreendedor digital, uma pequena empresa ou até mesmo uma grande corporação, compreender e utilizar eficientemente o tráfego pago pode ser a chave para o sucesso nos negócios online. Neste artigo, vamos explorar o mundo do tráfego pago: como começar, as plataformas disponíveis, estratégias eficazes, boas práticas e muito mais.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Como Iniciar no Tráfego Pago**
Antes de mergulhar de cabeça no tráfego pago, é crucial entender seus objetivos e público-alvo. Você quer aumentar as vendas de um produto específico? Aumentar o reconhecimento da marca? Gerar leads? Entender esses objetivos ajudará a moldar sua estratégia de tráfego pago.
A seguir, estão os passos essenciais para iniciar no tráfego pago:
1. **Defina seus objetivos**
: Determine o que você deseja alcançar com o tráfego pago. Isso ajudará a direcionar suas campanhas e mensuração de resultados.
2. **Conheça o seu público**
: Entenda quem é o seu público-alvo, seus interesses, necessidades e comportamentos online. Isso permitirá que você crie anúncios mais relevantes e direcionados.
3. **Escolha as plataformas de anúncios**
: Existem várias plataformas de anúncios disponíveis, cada uma com seus próprios recursos e público-alvo. As principais incluem:
– **Google Ads**: Ideal para anúncios de pesquisa, display, vídeo e shopping.
– **Facebook Ads**: Ótimo para alcançar públicos segmentados com base em interesses, demografia e comportamento.
– **Instagram Ads**: Integrado ao Facebook Ads, é eficaz para anúncios visuais e interativos.
– **LinkedIn Ads**: Voltado para B2B, é excelente para alcançar profissionais e empresas.
– **Twitter Ads**: Útil para promover tendências, tweets promovidos e campanhas específicas.
– **Microsoft Advertising**: Alternativa ao Google Ads, atinge usuários do Bing e da rede de parceiros da Microsoft.
4. **Crie suas campanhas**:
Desenvolva anúncios relevantes e atraentes, utilizando imagens, texto e segmentação adequados ao seu público-alvo e objetivos.
5. **Monitore e otimize**
: Acompanhe o desempenho de suas campanhas regularmente e faça ajustes conforme necessário para maximizar o retorno sobre o investimento (ROI).
**Estratégias de Tráfego Pago**
Existem várias estratégias que você pode implementar para maximizar o sucesso de suas campanhas de tráfego pago. Algumas das mais eficazes incluem:
1. **Remarketing**:
Segmentar usuários que já interagiram com seu site ou produto, aumentando as chances de conversão.
2. **Segmentação por interesse**
: Direcionar anúncios com base nos interesses e comportamentos do seu público-alvo para aumentar a relevância.
3. **Anúncios de vídeo**:
Utilizar anúncios em vídeo para contar histórias envolventes e aumentar o engajamento do público.
4. **Campanhas sazonais**
: Aproveitar eventos sazonais ou datas comemorativas para lançar campanhas temáticas e atrair a atenção do público.
5. **Testes A/B**:
Experimentar diferentes variações de anúncios, como títulos, imagens e chamadas para ação, para identificar o que funciona melhor.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Boas Práticas de Tráfego Pago**
Para garantir o sucesso de suas campanhas de tráfego pago, é importante seguir algumas boas práticas:
1. **Segmentação precisa**
: Segmentar seu público-alvo com precisão para garantir que seus anúncios sejam exibidos para as pessoas certas.
2. **Design atraente**:
Criar anúncios visualmente atraentes e profissionais que se destaquem no feed do usuário.
3. **Mensuração de resultados**:
Utilizar ferramentas de análise para monitorar o desempenho de suas campanhas e ajustar sua estratégia conforme necessário.
4. **Teste contínuo**:
Realizar testes A/B regularmente para otimizar o desempenho de seus anúncios e maximizar o ROI.
5. **Orçamento adequado**:
Definir um orçamento realista e distribuí-lo de forma eficiente entre as diferentes plataformas e campanhas.
**Conclusão**
O tráfego pago é uma ferramenta poderosa para impulsionar o crescimento e o sucesso dos negócios online. Ao entender como iniciar, escolher as plataformas certas, implementar estratégias eficazes e seguir boas práticas, você pode aproveitar ao máximo o potencial do tráfego pago para alcançar seus objetivos de marketing e negócios. Experimente diferentes abordagens, analise os resultados e ajuste sua estratégia conforme necessário para alcançar o sucesso contínuo no mundo do marketing digital.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
TAGS
The BEST Google Ads Bidding Strategy (EASY!)
tráfego pago
curso tráfego pago
renda extra
kiwify
hotmart
afiliado
marketing digital
google ads
facebook ads
![ATUALIZAÇÃO 2024: COMO CRIAR UMA CONTA NO GOOGLE ADS EM 5 MINUTOS [PASSO A PASSO INICIANTES]](http://canaldevenda.com.br/wp-content/uploads/2024/05/ATUALIZACAO-2024-COMO-CRIAR-UMA-CONTA-NO-GOOGLE-ADS-EM-768x432.jpg)
Thank you for your valuable information
Is it right to start with clicks if you don't have yet enough conversions example to feed Google with?
Isn't it better to set bidding strategy to maximize clicks when starting a new campaign? Then changing to maximize conversions after seeing results?
Max Conversion value or tROAS wont scale nearly as high as Max Conversions. Huge difference
Thanks for the video! Loved it very much!
Clear and understandable, I wish there was more information like this.
Do you recommend performance Max campaign at the start or manual search campaign
You're doing a good job.
Ben: "Set you target ROAS"
Me: 1 Million ROAS….
What would you advise for real estate consultants? We ain't selling properties like developers, were are marketing properties so isn't clicks the correct way to go for?
Really clever explanation and no unnecessary verbiage! Respect! + subscription
Hi can anyone willing to help and share just a little bit of knowledge to a beginner🙏
I'm in England I have a small business hot tub hire to be precise, I currently have ads going but not with much luck and I seem to be losing a little bit.
In the last 30 days I've had
94 clicks
1.03k imp
With CTR 9.14%
And CPC £0.20
am I targeting the wrong audience if so how would I target the correct audience?
Thank you
very nice
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Hi Ben, you're incredibly helpful on so many points. I'm trying to configure and optimise the Web to App Connect and then maximising conversions of app purchases (not downloads) and follow this conversion strategy. Will this be something you would cover in a strategy session? Thank you
bro found your channel through YT suggestions and your new subscriber keep it up the good to the point work and try to upload real life case studies.
The content is worth a million dollars. I'm grateful for your fantastic content. The best part for me is at 6:10 when you used your creativity in learning 😂😂which was really good.
If your starting off with a new search campaign, isn't it ideal to start off with selecting clicks with your bidding strategy to collect as much data as possible and then eventually transitioning to using conversions for your bidding strategy?
Thanks for the video! Loved it very much!
A tip for you guys: keep a close eye on how many conversion you got before and after you increased troas – you might drop in growth by aiming to high. This needs to be balanced and ofc align with ur goals (growth/revenue).
I have seen people going crazy of high roas numbers, but miss out how it can affect the growth and also revenue in the long run
You putting this up for free is actually clutch – praise to you
Very cool!!!
i am not getting conversion value in my shopping ads , what to do?
good video
Do you start out with maximize clicks or manual CPC before switching to an automated bidding strategy?
All those people works for Google, not for you !
hello
thank you for the informative video Ben, what should be bidding strategy for call campaigns or maximum clicks on call extension? please advise
Thank you for your valuable information here! Be blessed! <3 <3
You putting this up for free is actually clutch – praise to you
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
Thank you for these videos Ben.
What program(s) do you use to create these good looking videos 🙂
🎯 Key Takeaways for quick navigation:
00:00 💡 Google Ads bidding strategy is crucial for campaign success; many advertisers get it wrong, impacting results.
00:29 🎯 Default bidding strategy for a Performance Max campaign is conversion value, prioritizing more valuable conversions over others.
01:50 🛑 Optimize for conversions or conversion value over clicks unless specific circumstances like tracking limitations apply.
03:00 📈 Consider setting a Target ROAS or Target CPA for better campaign optimization and results.
04:40 📊 Wait at least a month after campaign launch before setting a Target ROAS or Target CPA to establish a stable baseline.
06:19 ⏳ Maintain stability in your Target ROAS or Target CPA settings to allow Google's optimization process to work effectively.
08:13 💼 Consider utilizing professional services to manage and optimize Google ad campaigns for improved results.
09:22 🧮 Set realistic initial Target ROAS or Target CPA based on actual campaign performance data rather than ambitious goals.
10:31 🌧️ Expect temporary worsening of results after transitioning to Target ROAS or Target CPA, as Google's AI adjusts to the new optimization goals.
11:24 💸 Don't focus solely on CPC fluctuations; prioritize improved ROAS or CPA even if it means higher CPC.
Made with HARPA AI
Great stuff and advice Ben, really appreciate it. Btw, does the Ad Strength matter? Sometimes the stuff it recommends conflicts with the advice in your videos, does the score matter?
Talk to fast
My practice has revealed that it is better to maximise clicks on a fresh account. Maximize Conversions bidding strategy works better if there is a significant amount of data in the account. Usually, it's around 30 conversions in the last 30 days.
nice, ty!
What should I do for services based website? I am an architect, and my only way to gauge interest in time spent on website pages.
Hey Ben! I just wanted to express my gratitude for all the amazing content you've shared on Google Ads. It has been incredibly helpful to me in so many ways. By the way, I was wondering if there might be any intern or part-time job opportunities available at your agency. I'm planning to relocate from Sweden to the UK, and I don't have any connections there. It would mean the world to me if you could lend a hand. Thanks a bunch!
Loved it , do you use Performance Max Campaigns in Google ads to generate Leads? Only search ads are enough right? To generate leads, inquiries, and appointments for home service businesses?
Awesome Ben, no one answered this question! how much is the lowest budget per day in Google ads to get leads for home, kitchen, and bathroom remodeling companies?
I mean let's assume we need 2 leads in a day, and we get that out of 15 clicks. So to get 15 clicks and 2 leads How much will be the lowest ad cost I should be spending on Google ads per day?
Thank you so much for the video! There are bigger bloggers talking about Google ads, but you make the most clear and logical videos. You have a real gift for teaching, and I think that's one of the main things that will make you the biggest over time.
May I ask you to make a video that would help advertisers combine two platforms into one advertising strategy – Google and Instagram. Maybe it's possible to "surround the buyer on all sides"?
No disprespect, but you clearly don’t have much experience in G Ads and you’re advising people on poor practices. Solutions8 is a better source. Stick to Meta!
Hey Ben, can you maybe make a video how we can prepare for the new 2024 cookies changes?
Hey Ben, Thank you for your wonderful videos. I'm currently figuring out how is best to target specific groups (not area) in Google UAC campaigns. Do you have any recommendations on how to tackle this issue? As far as I'm concerned Audience lists can't be used for UAC campaigns, and Google no longer have lookalike audience feature. Thank you so much for your assistance!
ahahah good. Thank you Ben.
The video edit is fire too🔥 Is there a tutorial for your video editing ? Thank you & Great content!
Ben, pls help a girl out! How often should tROAS be changed? My agency is changing it as often as every day or every few days. I'm baffled because shouldn't a huge agency know what they heck they're doing?! Google Help says it's now able to handle frequent changes to tROAS but I thought best practice was to change it no more than once every few weeks. If we're meeting our tROAS goals, should we leave it as-is and simply increase the daily budget to take advantage of strong performance?