FIRST 90 days of a Google Ads Campaign (Managing Client Expectations)
The first 90 days for any new Google Ads campaign are the most important, this is how you make sure you will see success with …
**Dominando o Tráfego Pago: Guia Completo para Iniciantes**
Nos dias de hoje, o tráfego pago se estabeleceu como uma das ferramentas mais poderosas para impulsionar o crescimento online. Seja você um empreendedor digital, uma pequena empresa ou até mesmo uma grande corporação, compreender e utilizar eficientemente o tráfego pago pode ser a chave para o sucesso nos negócios online. Neste artigo, vamos explorar o mundo do tráfego pago: como começar, as plataformas disponíveis, estratégias eficazes, boas práticas e muito mais.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Como Iniciar no Tráfego Pago**
Antes de mergulhar de cabeça no tráfego pago, é crucial entender seus objetivos e público-alvo. Você quer aumentar as vendas de um produto específico? Aumentar o reconhecimento da marca? Gerar leads? Entender esses objetivos ajudará a moldar sua estratégia de tráfego pago.
A seguir, estão os passos essenciais para iniciar no tráfego pago:
1. **Defina seus objetivos**
: Determine o que você deseja alcançar com o tráfego pago. Isso ajudará a direcionar suas campanhas e mensuração de resultados.
2. **Conheça o seu público**
: Entenda quem é o seu público-alvo, seus interesses, necessidades e comportamentos online. Isso permitirá que você crie anúncios mais relevantes e direcionados.
3. **Escolha as plataformas de anúncios**
: Existem várias plataformas de anúncios disponíveis, cada uma com seus próprios recursos e público-alvo. As principais incluem:
– **Google Ads**: Ideal para anúncios de pesquisa, display, vídeo e shopping.
– **Facebook Ads**: Ótimo para alcançar públicos segmentados com base em interesses, demografia e comportamento.
– **Instagram Ads**: Integrado ao Facebook Ads, é eficaz para anúncios visuais e interativos.
– **LinkedIn Ads**: Voltado para B2B, é excelente para alcançar profissionais e empresas.
– **Twitter Ads**: Útil para promover tendências, tweets promovidos e campanhas específicas.
– **Microsoft Advertising**: Alternativa ao Google Ads, atinge usuários do Bing e da rede de parceiros da Microsoft.
4. **Crie suas campanhas**:
Desenvolva anúncios relevantes e atraentes, utilizando imagens, texto e segmentação adequados ao seu público-alvo e objetivos.
5. **Monitore e otimize**
: Acompanhe o desempenho de suas campanhas regularmente e faça ajustes conforme necessário para maximizar o retorno sobre o investimento (ROI).
**Estratégias de Tráfego Pago**
Existem várias estratégias que você pode implementar para maximizar o sucesso de suas campanhas de tráfego pago. Algumas das mais eficazes incluem:
1. **Remarketing**:
Segmentar usuários que já interagiram com seu site ou produto, aumentando as chances de conversão.
2. **Segmentação por interesse**
: Direcionar anúncios com base nos interesses e comportamentos do seu público-alvo para aumentar a relevância.
3. **Anúncios de vídeo**:
Utilizar anúncios em vídeo para contar histórias envolventes e aumentar o engajamento do público.
4. **Campanhas sazonais**
: Aproveitar eventos sazonais ou datas comemorativas para lançar campanhas temáticas e atrair a atenção do público.
5. **Testes A/B**:
Experimentar diferentes variações de anúncios, como títulos, imagens e chamadas para ação, para identificar o que funciona melhor.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Boas Práticas de Tráfego Pago**
Para garantir o sucesso de suas campanhas de tráfego pago, é importante seguir algumas boas práticas:
1. **Segmentação precisa**
: Segmentar seu público-alvo com precisão para garantir que seus anúncios sejam exibidos para as pessoas certas.
2. **Design atraente**:
Criar anúncios visualmente atraentes e profissionais que se destaquem no feed do usuário.
3. **Mensuração de resultados**:
Utilizar ferramentas de análise para monitorar o desempenho de suas campanhas e ajustar sua estratégia conforme necessário.
4. **Teste contínuo**:
Realizar testes A/B regularmente para otimizar o desempenho de seus anúncios e maximizar o ROI.
5. **Orçamento adequado**:
Definir um orçamento realista e distribuí-lo de forma eficiente entre as diferentes plataformas e campanhas.
**Conclusão**
O tráfego pago é uma ferramenta poderosa para impulsionar o crescimento e o sucesso dos negócios online. Ao entender como iniciar, escolher as plataformas certas, implementar estratégias eficazes e seguir boas práticas, você pode aproveitar ao máximo o potencial do tráfego pago para alcançar seus objetivos de marketing e negócios. Experimente diferentes abordagens, analise os resultados e ajuste sua estratégia conforme necessário para alcançar o sucesso contínuo no mundo do marketing digital.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
TAGS
FIRST 90 days of a Google Ads Campaign (Managing Client Expectations)
tráfego pago
curso tráfego pago
renda extra
kiwify
hotmart
afiliado
marketing digital
google ads
facebook ads
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👉 Learn how to optimise your Google Ads Search campaigns CORRECTLY in 2023 with my FREE Google Ads Optimisation Checklist: https://www.definedigitalacademy.com/google-ads-checklist
Nice video. Thank you for this information!
Good video!
So you start with manual ppc? Or maximize clicks. Keep bid super low?
Would you ad/edit campaigns by adding ad groups within the campaign? You wouldn't edit the previous ad, would you?
Hi, Im wondering if your client only wants to pay you for one month and see if you are bringing them in results or not, then do I just have to tell them that they might not see results in only a month and that they need longer time than that to see results? And should I not get paid for the first 30 days and wait until they get results before they pay me?
Nice one. Thank you
Good one! Perfect
What is the minimum for testing?
Sure, here's a summary of the video transcript in bullet points:
– The first 90 days of a Google Ads campaign are crucial for success.
– Prematurely stopping campaigns within 2-4 weeks can lead to inaccurate conclusions.
– Google Ads is search-based, but conversions take time to mature (10-17 days).
– The learning phase of the campaign lasts about 14 days, during which Google tests various aspects.
– Patience is key as data collection and initial optimization occur in the first 30 days.
– The second 30-day block involves more testing and optimizations based on initial data.
– By day 61 to 90, there's enough data for more significant optimizations.
– Successful campaigns require at least 90 days for reliable results.
– Clear client expectations about the 90-day period are crucial.
– Speaker offers Google Ads optimization checklists for various campaign types.
– Specific steps for monitoring keywords, search terms, audience performance, ad copies, and bid adjustments are explained.
– The focus is on data collection, testing, and informed decision-making.
– A link is provided for access to Google Ads optimization checklists.
– Viewer comments reveal appreciation and questions on various optimization aspects.
Thanks Aaron
Any recommendation where to see "Search terms" when it is now removed from Google Ads?
Hey mate thanks for the video's!
Any chance you can make one on exactly how to optimise your ad if it's not getting you many conversions but has a high click through rate? And/or how to know what elements of your ad to use and exclude when you pause it and make a split test ad?
For example – how to know if a headline from your under performing ad is the problem or if it's the description that's causing the issue?
My Google Search Ad is on the "Review" step and any time it is here it says "checking for errors." When I check back the next day, it typically erases everything I do and does not save the draft properly. My Headlines missing, descriptions missing, settings gone, everything erased. Why doesn't it auto save??? It says "saving draft" and the circle spins forever. And when I come back the next day it did not in fact save the draft. This has happened twice now, I remade it, and am hoping Google and review the dang thing before it erases. I can't believe there's not a manual "save draft" button anywhere.
perfect
Hi Aaron! Great video and a lot of info. Please help me with a information. When can I add new as group in a new campain? And how many at a time? Thanx a lot
At what point would you implement a CPA versus after starting clicks
Much appreciated for your videos Aaron thank you so much
Google censoring by "verification" wont let us advertise a licensed business. Seems like the pc bs is their religion.
Hi Aaron, your videos are great! In which match type do you usually add search terms?
Literally going to screenshot that timeline chart and send to my clients. It's so frequent I get the "when will I see results" or "are they even working" sort of questions. I often say "do you take action immediately after seeing an ad?" and the client's answer is almost always no. Just answered their own question haha
hmm
Hi Aaron. So is it only after the first 90 days that you can raise the spending budget? And before it, the campaign should be gathering data and getting optimized? Or is it possible to raise the budget during the first 90 days?
I can’t thank you enough for these informative uploads thank you Aaron!!
Is there a limit on the length of a skippable video ad?
Thank you Aaron!! This is invaluable!
Hey Aaron I have a question what makes your landing pages so high in conversion rate?
What would have made this video more practical would be you including.
Amount spend within those 90 days and also if clients would be willing to spend that amount and not be guaranteed profit.
Now the question @Aaron is if the client will accept the fact he will be spending a budget for the first 30 days, without constant results and just waiting for the algorithm to learn about the Marketing goals.
Hi Aaron, I have a question about Headlines and descriptions. Google tells you you need to fill in all the fields to increase optimization, but it sounds like you advise to only use a few headlines and descriptions, so you can effectively test which bits of text actually are working.
The way I have my ads set up at the moment is lots of headlines and descriptions in my Ad group.
I guess I want to know should i only use 3/4 headlines per ad for example, giving me the ability to create more ads with different headlines.
I have a budget of only $50, so will my first sale come from Google Ads in this budget?
Hello Aaron I would like to ask if you are talking about advertising like renting or selling houses or something like that, because if I am selling a physical or digital product at 50$ it is not logical to keep spending money daily and not seeing results in the first week? If I am wrong please correct me I am new to google ads I've been using Facebook ads.
Hi Aaron, I’ve created my first ever shopping campaign and it’s not spending any of my budget, is this normal during the first few days?