Do THIS And Facebook Ads Will LOVE You!
The Facebook ads algorithm is something we all try to understand as advertisers. It’s a constantly changing thing, just when we …
**Dominando o Tráfego Pago: Guia Completo para Iniciantes**
Nos dias de hoje, o tráfego pago se estabeleceu como uma das ferramentas mais poderosas para impulsionar o crescimento online. Seja você um empreendedor digital, uma pequena empresa ou até mesmo uma grande corporação, compreender e utilizar eficientemente o tráfego pago pode ser a chave para o sucesso nos negócios online. Neste artigo, vamos explorar o mundo do tráfego pago: como começar, as plataformas disponíveis, estratégias eficazes, boas práticas e muito mais.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Como Iniciar no Tráfego Pago**
Antes de mergulhar de cabeça no tráfego pago, é crucial entender seus objetivos e público-alvo. Você quer aumentar as vendas de um produto específico? Aumentar o reconhecimento da marca? Gerar leads? Entender esses objetivos ajudará a moldar sua estratégia de tráfego pago.
A seguir, estão os passos essenciais para iniciar no tráfego pago:
1. **Defina seus objetivos**
: Determine o que você deseja alcançar com o tráfego pago. Isso ajudará a direcionar suas campanhas e mensuração de resultados.
2. **Conheça o seu público**
: Entenda quem é o seu público-alvo, seus interesses, necessidades e comportamentos online. Isso permitirá que você crie anúncios mais relevantes e direcionados.
3. **Escolha as plataformas de anúncios**
: Existem várias plataformas de anúncios disponíveis, cada uma com seus próprios recursos e público-alvo. As principais incluem:
– **Google Ads**: Ideal para anúncios de pesquisa, display, vídeo e shopping.
– **Facebook Ads**: Ótimo para alcançar públicos segmentados com base em interesses, demografia e comportamento.
– **Instagram Ads**: Integrado ao Facebook Ads, é eficaz para anúncios visuais e interativos.
– **LinkedIn Ads**: Voltado para B2B, é excelente para alcançar profissionais e empresas.
– **Twitter Ads**: Útil para promover tendências, tweets promovidos e campanhas específicas.
– **Microsoft Advertising**: Alternativa ao Google Ads, atinge usuários do Bing e da rede de parceiros da Microsoft.
4. **Crie suas campanhas**:
Desenvolva anúncios relevantes e atraentes, utilizando imagens, texto e segmentação adequados ao seu público-alvo e objetivos.
5. **Monitore e otimize**
: Acompanhe o desempenho de suas campanhas regularmente e faça ajustes conforme necessário para maximizar o retorno sobre o investimento (ROI).
**Estratégias de Tráfego Pago**
Existem várias estratégias que você pode implementar para maximizar o sucesso de suas campanhas de tráfego pago. Algumas das mais eficazes incluem:
1. **Remarketing**:
Segmentar usuários que já interagiram com seu site ou produto, aumentando as chances de conversão.
2. **Segmentação por interesse**
: Direcionar anúncios com base nos interesses e comportamentos do seu público-alvo para aumentar a relevância.
3. **Anúncios de vídeo**:
Utilizar anúncios em vídeo para contar histórias envolventes e aumentar o engajamento do público.
4. **Campanhas sazonais**
: Aproveitar eventos sazonais ou datas comemorativas para lançar campanhas temáticas e atrair a atenção do público.
5. **Testes A/B**:
Experimentar diferentes variações de anúncios, como títulos, imagens e chamadas para ação, para identificar o que funciona melhor.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Boas Práticas de Tráfego Pago**
Para garantir o sucesso de suas campanhas de tráfego pago, é importante seguir algumas boas práticas:
1. **Segmentação precisa**
: Segmentar seu público-alvo com precisão para garantir que seus anúncios sejam exibidos para as pessoas certas.
2. **Design atraente**:
Criar anúncios visualmente atraentes e profissionais que se destaquem no feed do usuário.
3. **Mensuração de resultados**:
Utilizar ferramentas de análise para monitorar o desempenho de suas campanhas e ajustar sua estratégia conforme necessário.
4. **Teste contínuo**:
Realizar testes A/B regularmente para otimizar o desempenho de seus anúncios e maximizar o ROI.
5. **Orçamento adequado**:
Definir um orçamento realista e distribuí-lo de forma eficiente entre as diferentes plataformas e campanhas.
**Conclusão**
O tráfego pago é uma ferramenta poderosa para impulsionar o crescimento e o sucesso dos negócios online. Ao entender como iniciar, escolher as plataformas certas, implementar estratégias eficazes e seguir boas práticas, você pode aproveitar ao máximo o potencial do tráfego pago para alcançar seus objetivos de marketing e negócios. Experimente diferentes abordagens, analise os resultados e ajuste sua estratégia conforme necessário para alcançar o sucesso contínuo no mundo do marketing digital.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
TAGS
Do THIS And Facebook Ads Will LOVE You!
tráfego pago
curso tráfego pago
renda extra
kiwify
hotmart
afiliado
marketing digital
google ads
facebook ads
Hi Ben, thanks for such valuable content. Regarding the requirements for a strategy call, is this $3k min ad spend in USD? Im based in Australia.
Hi i was wondering if you could help me i recently did my 1st paid advert to get more people to my page. Before doing the add i was getting on average 5+ likes per day after the add finished its as if my page doesn't exist? Im not sure what to do now
Yes of course using advantage placements + will get you cheaper cost per conversion but in my case, although I get more quantity leads but on the other hand in terms of quality leads are worse. I analyzed that the audience network give you bad leads so that's why I excluded the audience network and kept using manual placements.
Bro, what can I do? My Facebook Ad cost is increasing day by day? It performed excellently the first day! Then, as day goes on, it decreases and the Ad cost increases.. it used to be around #60 (Nigeria currency) per messages… Now it's around #130 per messages conversion
Hi Ben, a traffic campaign with the objective of landing page views, would a landing page view be considered as a conversion?
Genius content video
Ben, your videos have helped our small cleaning business launch our first facebook ads and get good results. Cannot thank you enough. Now my ads are running. If I want to change the existing ads into advantage placement, sounds like I should create new ads, but should I pause the old one or keep it running?
I would LOVE to hear more about how you are tracking conversions on Amazon.
But if we use advantage+ placement, we are supposed to add all the creatives dimensions risght?
Facebook is old news
Hi Ben! What do you think for a local service based business to run an awareness campaign with omnipresent strategy ?
And Should the bid strategy select highest volume or bid cap?
Hi Mr Ben, just one question regarding your service "done for you".
What is minimum budget for coaching business (Low cost paid Webinar Registration) and weekly target is 450 – 500 registrations..
Your budget is only relevent for UK market and its way too high..
Ben my cpms are lower when I use manual placements.
sounds like they are scamming advertisers
Hi Ben, you’re doing an excellent work. I’ve been a beneficiary of your videos since I started running ads. Thank you so much! Please, I have a quick clarification to make which is, I want to run a book cover design agency. Please which ads objective would you recommend?
Can you suggest which campaign type is better for real estate other than lead generation.
Thank You
Ben, is your $3K referencing your fees or ad spend?
Thanks a lot. I watched your previous videos were you advised not to use it for conversations. Thus I chose insta + fb, but pricing is crazy. Changing it now, let’s see 😊
Ive found using auto placements gives me bad clicks, facebook feeds seem to be highest quality, most expensive but highest quality… Its for a local roofing company what are your thoughts im used to just doing manaul facebook feeds only…
Sir can we only select open targeting, without any interest, i want to sell shirt's in India
We ran conversion ads for two different products. Two different ad sets targeting the same audience showed a significant difference in CPM after one week of testing. One ad set had a CPM of $100, while the other had a CPM of $30. What could be the reason for this? Is it possible that the market for the product with a $100 CPM has strong competition from big brands? Or is it because the product, being a new type of toilet brush, is not favored by META for promotion to its users? 🙂
In Travel Agency wattup (service based) ads Can we use advance option with Low Budget??
Hi Ben, first I want to say thanks so much! I've watched most of your 2022 videos and all of your 2023 videos in an attempt to learn how to advertise on FB and IG the right way. I've learned a lot and I now feel confident in my skills.
Now I have a question about your new technique for scaling. In a previous video you introduced automatic scaling by 3% daily. However, in your older scaling videos you warned against scaling by 20% as it would take too long and because this would lead to too much tinkering in one's ad account which would prevent stability in the account. So if scaling daily would cause this, then why do you recommend this new daily scaling technique?
The same happens to me. Every time I tried to do manual placements CPP increases significantly.
Can someone explain how to increase budget for a campaign without being put on review for hours? And recommended by FB is to raise 20% gradually every 3-4 days.. however after we raise, the campaigns goes to worse
Hey Ben, how are you?
Is it possible to advertise weight loss and health product on Facebook and Instagram?
It's not some shady brand, I am doing it as an affiliate for a huge company.
Appreciate your answer in advance!
Morale of the story here is, Facebook wants more money out of you so bend over so they can FK you. I guess as long as you're staying w/ a positive ROI it's still an okay platform.
Thanks Ben. Could you do a more detailed video. It’s very confusing where it comes to creating audiences in this .
💪
Hi Ben – thanks for the great content. I have a question regarding ad sets & audience overlap.
If we are selling homeware (glasses, storage & blankets), could I create one conversion campaign with 3 ad sets, with each ad set containing a different product category mentioned above? The audience for all 3 of these would be extremely similar. Would this have a negative effect on performance?
Lead campaigns with message goals can better utilize advantages+, correct?
So would you recommend omnipresent on selected platform?
@BenHeath Is there only 1 case where a client got an increased cost per conversion? Of course, the other placements also help to get the conversion on the higher quality placements (brand recognition). I think if there is only a small enough % budget spent on the lower quality placements like adience netwok it will be fine. But if its a higher % budget, with bad results then one should test removing those placements, right? Curious about your opinion on this matter.
Really enjoying your content on Facebook, Excellent video, Expert advice, Expert delivery.
Ben, these are inordinately helpful videos, I've recently started my own lead gen business for property professionals here in the UK (got my first client!) and coming from a dropshipping/e-com background, I've run countless ads but learning the nuances are what I'm lacking so these are superb. I remember lots of what to do, what not to do with FB ads but as it's always changing, it's good to stay on top of them!
Thank you so much for this video! I'm wondering what else I can do to lower my cost per click, which is very high lately.
Should I do this for my roofing client for lead generation? Because we have been using manuel placement as you had told us to do so in your previous videos.
What should I do?
Link to the video in which you have explained more about which to choose …. thanks
Let me see If I understand:
You're bassically saying that by toggling this option on, we're helping Meta cover their needs and in exchange we're gonna mainly display our ads in the same place we would like to display them (facebook feed), at a lower cost because of letting Meta this "freedom"?
Hope I clarified myself
Ben, what if I’m running 9:16 vertical video ads (TikTok style) in a lead gen campaign? Wouldn’t I still want manual placements for that type of creative?
BEN! Your channel has been a huge help to us as we launch a new biz! Thank you.
I have two questions if anyone can help:
1. We have a pixel. It's active and working with the events manager.
BUT, in the Biz Settings>Data Sources… it asks us to create a pixel.
2. Events Manager Overview>Connect Data Sources>WEB> It wants us to create a pixel.
It doesn't seem that any of these (or other) non existing pixel sections are affecting our events manager from tracking our existing pixel. Am I missing something?
This is so interesting really loved it. Thank you, Ben!
awesome
Do best tricks video for Service based business like 'Travel agent' who run ads on wattup? ???
What about service based advertising those who run ads on "wattup " Aap?