Performance Max Campaign Set Up Guide | Google Ads Tutorial 2023 [UPDATED for the New Dashboard]
This is how you set up your Performance Max campaign in Google Ads the right way in 2023 using Google’s new Dashboard …
**Dominando o Tráfego Pago: Guia Completo para Iniciantes**
Nos dias de hoje, o tráfego pago se estabeleceu como uma das ferramentas mais poderosas para impulsionar o crescimento online. Seja você um empreendedor digital, uma pequena empresa ou até mesmo uma grande corporação, compreender e utilizar eficientemente o tráfego pago pode ser a chave para o sucesso nos negócios online. Neste artigo, vamos explorar o mundo do tráfego pago: como começar, as plataformas disponíveis, estratégias eficazes, boas práticas e muito mais.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Como Iniciar no Tráfego Pago**
Antes de mergulhar de cabeça no tráfego pago, é crucial entender seus objetivos e público-alvo. Você quer aumentar as vendas de um produto específico? Aumentar o reconhecimento da marca? Gerar leads? Entender esses objetivos ajudará a moldar sua estratégia de tráfego pago.
A seguir, estão os passos essenciais para iniciar no tráfego pago:
1. **Defina seus objetivos**
: Determine o que você deseja alcançar com o tráfego pago. Isso ajudará a direcionar suas campanhas e mensuração de resultados.
2. **Conheça o seu público**
: Entenda quem é o seu público-alvo, seus interesses, necessidades e comportamentos online. Isso permitirá que você crie anúncios mais relevantes e direcionados.
3. **Escolha as plataformas de anúncios**
: Existem várias plataformas de anúncios disponíveis, cada uma com seus próprios recursos e público-alvo. As principais incluem:
– **Google Ads**: Ideal para anúncios de pesquisa, display, vídeo e shopping.
– **Facebook Ads**: Ótimo para alcançar públicos segmentados com base em interesses, demografia e comportamento.
– **Instagram Ads**: Integrado ao Facebook Ads, é eficaz para anúncios visuais e interativos.
– **LinkedIn Ads**: Voltado para B2B, é excelente para alcançar profissionais e empresas.
– **Twitter Ads**: Útil para promover tendências, tweets promovidos e campanhas específicas.
– **Microsoft Advertising**: Alternativa ao Google Ads, atinge usuários do Bing e da rede de parceiros da Microsoft.
4. **Crie suas campanhas**:
Desenvolva anúncios relevantes e atraentes, utilizando imagens, texto e segmentação adequados ao seu público-alvo e objetivos.
5. **Monitore e otimize**
: Acompanhe o desempenho de suas campanhas regularmente e faça ajustes conforme necessário para maximizar o retorno sobre o investimento (ROI).
**Estratégias de Tráfego Pago**
Existem várias estratégias que você pode implementar para maximizar o sucesso de suas campanhas de tráfego pago. Algumas das mais eficazes incluem:
1. **Remarketing**:
Segmentar usuários que já interagiram com seu site ou produto, aumentando as chances de conversão.
2. **Segmentação por interesse**
: Direcionar anúncios com base nos interesses e comportamentos do seu público-alvo para aumentar a relevância.
3. **Anúncios de vídeo**:
Utilizar anúncios em vídeo para contar histórias envolventes e aumentar o engajamento do público.
4. **Campanhas sazonais**
: Aproveitar eventos sazonais ou datas comemorativas para lançar campanhas temáticas e atrair a atenção do público.
5. **Testes A/B**:
Experimentar diferentes variações de anúncios, como títulos, imagens e chamadas para ação, para identificar o que funciona melhor.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
**Boas Práticas de Tráfego Pago**
Para garantir o sucesso de suas campanhas de tráfego pago, é importante seguir algumas boas práticas:
1. **Segmentação precisa**
: Segmentar seu público-alvo com precisão para garantir que seus anúncios sejam exibidos para as pessoas certas.
2. **Design atraente**:
Criar anúncios visualmente atraentes e profissionais que se destaquem no feed do usuário.
3. **Mensuração de resultados**:
Utilizar ferramentas de análise para monitorar o desempenho de suas campanhas e ajustar sua estratégia conforme necessário.
4. **Teste contínuo**:
Realizar testes A/B regularmente para otimizar o desempenho de seus anúncios e maximizar o ROI.
5. **Orçamento adequado**:
Definir um orçamento realista e distribuí-lo de forma eficiente entre as diferentes plataformas e campanhas.
**Conclusão**
O tráfego pago é uma ferramenta poderosa para impulsionar o crescimento e o sucesso dos negócios online. Ao entender como iniciar, escolher as plataformas certas, implementar estratégias eficazes e seguir boas práticas, você pode aproveitar ao máximo o potencial do tráfego pago para alcançar seus objetivos de marketing e negócios. Experimente diferentes abordagens, analise os resultados e ajuste sua estratégia conforme necessário para alcançar o sucesso contínuo no mundo do marketing digital.
SUPER PROMOÇÃO
Gestor 6D Silvio Roberto
TAGS
Performance Max Campaign Set Up Guide | Google Ads Tutorial 2023 [UPDATED for the New Dashboard]
tráfego pago
curso tráfego pago
renda extra
kiwify
hotmart
afiliado
marketing digital
google ads
facebook ads
Performance Max Campaign Set Up Guide | Google Ads Tutorial 2023 [UPDATED for the new dashboard]
My account doesnt seem to have a Pmax option. Could this be because it's a google ads grant account? How else can I advertise my youtube vids?
Thanks for full course!
Thank you for creating the video
Thanks for the video!)
This was explained so perfectly!! Thank you. I tried to get a copy of your guide but it never sent to my email 😅
No offence but this sounds backwards. It takes up to a MONTH??" ridiculous
Good video Young. I Really Appreciate it.
Nice video, one doubt – In terms of Google Map ads, do we only have the option of running Performance Max campaigns or can we also run Search Ads to show our GMB profile?
Google sucks, their support sucks even more
I’m currently running Google shopping campaign using a funnel method, however I fancy trying pmax. Can I just change my campaign from shopping to pmax, or do I need to pause my shopping campaign and just start a new pmax campaign?
Nice video Aaron🎉
@arron Can you run Pmax campaigns solely on term targeting?
During the settings i can't find the listing groups… please what can caused it
Hi Aaron! You changed my idea of really worthwhile tutorials – I really liked it, there are a lot of good tips that I noticed for myself
Hey Aaron,
Thanks for the awesome video! I really liked it. I have a question: If I don't choose any merchant center and run a Pmax campaign for one of my service-based products, can you tell me the size of the creative I should use for the Pmax campaign?
Pmax mentions that I can add "up to 20 images." What does that mean? Should I use 20 different sizes of the same image, or should I use 20 different images with three different sizes (vertical, horizontal, and square)?
Please help me understand this 20 images thing.
If I need to use 20 different sizes of one single image, could you please provide me with the latest size specifications?
Thanks!
Hi Aaron do you find that targeting a whole country works better than a state or province?
Why is this video 10000x more informative than the google certificate on the same subject
Hey, I have over 100 hundred products on my site, ranging from cheap to £100+.
How do I go about selecting a feed from Merchant Centre? Do i need to select just one product?
Google ads manager in UK!😍
thanks so much, normally I always get bored when it comes to educational videos, but this video is super simple and easy to apply.
make an updated video. they've changed a few things mate
Hello Aaron. First of all, I really appreciated your sharing a good idea on Google Ads Performance Max. By the way, I have one question release with e-commerce. CAN WE RUN GOOGLE ADS PERMACNCE MAX WITHOUT USE THE E-Commerce store or website URL?
Thanks Aaron. This is helpful as I am feeling a bit lost at sea with the new UI layout of Google Ads and everything being Performance Max and assets. I am running into issues with policy warnings though due to my ads being focused on selling beer (alcohol). I am well aware of the rules around this for different regions, but Google seems to enjoy warning me lots. I would welcome some discussion on best practice around selling regulated, age-specific products through Google Ads.
I keep getting the error "Bid strategy misconfigured — Eligible (Misconfigured)
info:
Your campaign is running with limited performance
Add remarketing lists with active users to improve your performance and coverage" but can't figure out where to fix this in my performance max campaigns.
Thanks for the info. Super fast towards the end… I'd love to see a video not on a sales driven, but Leads, B2B.
Hi Aaron, my company has two main product lines, a high price range and a low price range. Would those two categories be the campaigns we should run?
Thank you so much! exactly what I needed 🙏🏻
Do you offer 1 hour booking for video consulting
Best google ads channel by far, appreciate you
Are you setting up a separate PMax campaign for each individual product?
how does pmax campaign works as search without inserting keyword ?
What is the minimum daily budget you would recommend for a Performance Max campaign to work properly and effectively?
Thanks for the good content. I am about to start PMax campaign(s) for an early stage brand at around AUD$50 pd. It's for a physical product that has two main use cases: i) bought when people move home, including kw 'moving'; ii) people who will be putting items in storage, using kw 'storage'. Potentially, the copy could be hyper customised to these two scenarios. Then there are generic search terms where it could be either scenario. Do you think different adsets should be used with PMax or just bundle it all together and let the algo do it's thing? Thanks so much.
Google ads manager in us
Hello, thanks for the content! Can it happen that a product has many visits and no sales at first, and a few weeks later that same product starts to have sales? Or does it have to be after the first 100 clicks that the winning product already has sales and maintains the conversion rate? I ask this because some people say you have to wait 30 days, but I can't wait 30 days and spend a lot of money to find out that a product is no good.
ace thank you
Y
thank you so much bro
Thanks from France !
Great explanation!! I've done all the steps but keep ending with this error: "This operation is not allowed for the given context." I don't know what that means nor how to fix it. I'm a Google approved non-profit, if that makes any difference to my campaign. This is my first campaign so I don't have any previous data/ads to pull from.
Im In desperate need of an answer my account keeps saying I need to accept call and messaging add terms but I’ve already done that and it’s impossible for me to get any tech support from google what do I do
On maximize clicks ? Should I limit max cpc? If yes , how to decide my max cpc
Hello Aaron i have a question. In my pmax campaign i notice from general information tab that 50% of my conversions come from brand search. It is not good Becouse i don’t understand if pmax is good or not and only take brand traffic that convert anyway. I have read i can ask to support Google to include a list of keyword in the esclusion list of pmax. You do this? It is correct? Or it is better keep brand search in pmax?
Hi Aaron,nice work! When I set up a custom signal, besides adding keywords, do I need to add a URL? What type of URL and how much should I include if required?
Hi Aaron , I have a question . In my campaign , In the first week or 2 , I Am using maximize clicks , Should I set a max CPC , if yes, How can I determine it?
Thank you for the video! How do you segment semantics? Why in this way?
Iv turned my Pmax off tonight because my ad spend went through the roof in the last few days yet I can't see where the money is spent because all of the assets groups say $0 spent…
Conversions also dropped to 0.